In the present scenario where every sector is moving towards digitalisation due to its impact on the worldwide marketing space, a humongous amount of leverage is being given to Online Marketing or Digital Marketing. Its widespread demand is leading to a surge in the number of digital experts, whom we can also refer as Digital Specialists. With the objective to inspire and promote the concept of Digital Marketing, Ms Sanjana Soman, a Digital Account Manager at SOCIALEYEZ, addressed the Digital Marketing & Metrics students of SP Jain Dubai on January 27th, 2018. Ms. Soman’s past work history is engraved with her achievements in the industry as she led a digital team, which went on to win many awards for its excellent work on different online campaigns.
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