On 9th October 2024, the Bachelor of Business Administration (BBA) September 2023 cohort visited Marmum Dairy Farm, a leading dairy producer in the UAE, as part of their hands-on learning experience. This trip offered students firsthand insights into large-scale dairy operations.
During the tour, students explored various aspects of the business, including supply chain management, sustainability initiatives, and dairy logistics. They observed how Marmum balances eco-friendly practices with high standards in dairy production and operational efficiency.
Through interactions with industry professionals and direct observation, students gained practical insights into business principles in action. They learned that while sustainability enhances a company’s image and attracts eco-conscious consumers, it often demands significant investment and adjustments to existing processes.
This excursion highlighted the importance of balancing operational efficiency with sustainable practices. It also underscored the critical role of marketing in sustainability efforts, showing students how effectively communicating environmental commitments can strengthen customer engagement and build brand loyalty.