Dr Silvia Vianello, Director – Innovation Center at SP Jain School of Global Management, and Reet Mediratta, Assistant – Innovation Center and Bachelor of Business Administration (BBA) student at SP Jain School of Global Management, have recently published a book titled “Start-Up Your Life With These 350 Free Tools! Don’t Work Hard, Work Smart!”.
The book’s introduction states, “Although people, companies, and startups often fail due to problems that emerge with the target market, or as the business model has been defined incorrectly, or due to the team, or reasons of lack of funds and funding, the truth is that many fail because of the lack of “Right Tools”. That's why this book provides them here for you. To help you do business and lead you to success.
This book traces years of commitment, passion, errors, but also many successes in the world of business and digital startups. As founders, as investors and as mentors and learners as well.
For us collecting these tools and making them available to startups is a way to make experience and share value. Every entrepreneur, whether small, medium, digital, innovative, or any other can thus have a series of free tools that will contribute to better management of their company.
In this book, we have reported a list of the best "tools" among those identified and selected, divided by thematic areas. It is a vade mecum for people or startup or any company aspiring to grow as, for example, per the new artificial intelligent supported tools.
It can be used by aspiring founders, entrepreneurs who want to grow in innovative sectors, students who look at a possible spin-off within their universities and for all those talents who want to make a “STARTUP” and manage the best “OWNED BUSINESSES”.
Today, startups and SMEs can be born in any sector and just being "digital", might not be enough for success. Thus, this book will largely support entrepreneurs not only in the scalar but also in giving greater visibility to the tools of Marketing Planning, Consumer Behaviour and much more.
We think about social media, blogs, email marketing, website, social bookmarking, podcasts, and videos. All tools that are the direct interface with customers.”
The book is now available for purchase worldwide on Amazon in over 10 countries.