Parmita Debnath presents a Case Study at the International Conference on Management Cases 2018

We are honoured to share that Ms. Parmita Debnath, Manager - Strategic Projects (Academic and Professional Development - EMBA) & Manager - Quality Assurance (Dubai Campus) at SP Jain School of Global Management, participated and presented a case study at the prestigious International Conference on Management Cases 2018 (ICMC 2018).

The conference was organised by Birla Institute of Management Technology (BIMTECH), Greater Noida (NCR), India and University of Eastern Finland (USA) at the BIMTECH Campus on November 29th and 30th, 2018.

The case study titled ‘Cochlear - Hear, Now and Always’ has been co-authored by Dr. Gary Stockport, Dean - Executive MBA, SP Jain Global and Ms. Parmita Debnath.

The case study was blind refereed and selected for publication as a Chapter pp.342-356 in the book by:

Bloomsbury Publishing India, Editors Ajoy Kumar Dey and Hanna Lehtimaki (2019) Evolving Business Models in Ecosystem of Disruptive Technologies and Social Media, ISBN 978-93-88630-07-8.

Ms. Debnath also got the opportunity to co-chair a session having five quality paper presentations by delegates.

ICMC 2018 was aimed at high international practical research relevance and had delegates participating from 12 countries including Finland, USA, Canada, Japan, China, UAE, Australia, Bangladesh, Nepal and India. Universities represented included the University of Tampere, Eastern Finland; Konan University, Japan; Regis University, USA; and George Mason University, US, among many others.

The conference highlights were the insightful research-oriented Key Notes by Ms. Paivi Eriksson, Director Innovation Management and Research at the University of Eastern Finland and by Mr. Jianping Liang, Associate Professor at Sun Yat-sen University, China.