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Dr-Amit-Rangnekar

Amit Rangnekar

Adjunct Faculty

Linkedin Profile

Education

  • PhD (Doctor of Philosophy) in Management Studies, NMIMS University, India (2007)
  • MMM (Master of Marketing Management), NMIMS, Mumbai University, India (1996)
  • DMM (Diploma in Marketing Management), NMIMS, Mumbai University, India (1993)
  • BSc (Bachelor of Science - Chemistry), Mumbai University, India (1991)
  • Pursuing ‘Digital Marketing: Customer Engagement, Social Media, Planning & Analytics’ from Columbia Business School - Emeritus (2020-21)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Management
  • Marketing Strategy
  • Brand Management
  • Strategic Management
EXPERIENCE

Academic Experience

  • Visiting Faculty at leading business schools in Mumbai, India, since 2002
  • Research Scholarship for PhD - Danish Institute of International Studies, Copenhagen, Denmark
  • PhD guide for Doctoral students, Referee for PhD viva
  • Co-guided three PhD students successfully

Corporate Experience

  • Working with Centaur Pharmaceuticals since 1991 till date
  • Profound knowledge of global and Indian pharmaceutical markets
  • Handle supply chain, logistics, regulatory, digital marketing, branding and corporate communication functions

Research Interests

Marketing Strategy, Brand Management, Strategic Management across pharmaceuticals, FMCG, automobile, luxury, technology, services, rural and e-commerce

Research Publications

  • Evolution, emergence and strategic dominance of Big Pharma amid conditions of consolidation in the global pharmaceutical market, Rangnekar A, Quest Journal of Management Research, Volume I Issue I, 0976-2000, March 2010.
  • Patanjali Ayurveda - Spiritual Commerce, Rangnekar A, Quest Journal of Management Research, Volume VII, Issue I, 0976-2000, March 2016.
  • PayTM - India's Mobile ATM, Rangnekar A, Quest Journal of Management Research, Volume VIII, Issue I, 0976-2000, March 2017.
  • The Evolution of Marketing and Strategic Thought, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, March 2018.
  • Amazon - Innovations for India, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, March 2018.
  • Anita Dongre: Global Desi, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, Sep-18.
  • A Study on the concept of business models, and identifying the different types of business models and revenue models, Rangnekar A, Quest Journal of Management Research, Volume X Issue I, 0976-2000, Mar-19.

Chapters in Books

  • The Dabbawallas of Mumbai, Chapter 8, pp 111-133, Cases in Indian management (Volume I), Himalaya Publishing, ISBN 978-93-5024-404-3, May 2008
  • McDonald's India Entry Strategy, Chapter 2, pp 18-27, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
  • Ghari Detergent - From No One to Number One, Chapter 4, pp 47-55, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
  • Avantha Group - Family Business and Turnaround Strategy, Chapter 6, pp 68-79, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
  • Sun Pharma - Strategies that Shine, Chapter 3, pp 13-26, Cases in Indian management (Volume III), Himalaya Publishing, ISBN 978-93-5202-830-6, May 2015
  • Etail in India - Fast Forward, Chapter 7, pp 66-78, Cases in Indian management (Volume III), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2015
  • OYO Rooms - Disruptive Innovation in the Hotel Industry, Chapter 6, pp 57-72, Cases in Indian management (Volume IV), Himalaya Publishing, ISBN 978-93-5273-079-7, May 2017
  • Gillette Guard - Indo-vation, Chapter 9, pp 99-108, Cases in Indian management (Volume IV), Himalaya Publishing, ISBN 978-93-5273-079-7, May 2017
  • The Dabbawallas of Mumbai - End to End Collaborative Supply Network, Chapter 1, pp 1-9, Cases in Indian management (Volume V), Himalaya Publishing, ISBN 978-93-5299-712-1, Feb-19
  • Teaching Marketing with the Case Study Approach, Chapter 10, pp 82-105, Cases in Indian management (Volume V), Himalaya Publishing, ISBN 978-93-5299-712-1, Feb-19

Conferences & Workshops

  • Case Method Teaching’- Harvard Business Publishing (2014)
  • ‘Supply Chain Excellence’ - IIM Ahmedabad (2014)
  • ‘Branding and Innovation’ - TU Delft, Netherlands (2015)
  • ‘Case Method Teaching’ - Harvard Business Publishing (2016)
  • ‘Teaching With Simulations’ - Harvard Business Publishing (2017)

Awards & Recognition

Awarded a 10-nation scholarship to Europe by the government of Denmark to complete my PhD research. Privileged to interview 32 pharma CEOs, present on my PhD research at corporates and B-schools, and deliver MBA lectures at universities across Europe.

Memberships

  • Executive Committee Member, IDMA (Indian Drug Manufacturers Association)
  • Chairman, Pricing Committee, IDMA (Indian Drug Manufacturers Association)
  • DRDN (Danish Research and Development Network) Denmark