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Associate Professor - Communication and Management

Education
  • PhD - Public Relations (Arts) -University of Mumbai – 2010
  • (MCJ) Master of Communication and Journalism - University of Pune, 1995
  • National Eligibility Test and Junior Research Fellowship (NET-JRF) in Mass Communication and Journalism -  University Grants Commission (UGC) 1994
  • Faculty Development Program – Indian Institute of Management, Indore, 2017
  • Bachelor of Arts in English Literature, University of Madras, 1993

Subject Taught/ Student Project Mentor

  • Business & Managerial Communication, Written Analysis of Cases (WAC) Principles of Management, Business Ethics, Public Relations Writing

Academic experience

  • Associate Professor- Communication and Management - S P Jain School of Global Management-since September 2017
  • Associate Professor – Business Communication - and Chairperson Public Relations, Branding and Convocations -  K J Somaiya Institute of Management Studies & Research, Mumbai   - 13 years July 2004 - Sept, 2017

Corporate Experience

  • Manager – Public Relations - Siemens Ltd - 3 years (2001 to 2004)
  • Senior Correspondent - Outlook Money – 3 years (1998 to 2001)
  • Sub-Editor - Press Trust of India - 2 years (1995-1997)
  • Vikram Kharvi and Uma Bhushan (2017) A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space, IOSR Journal of Humanities And Social Science (IOSR-JHSS) Volume 22, Issue 8, Ver. V (August. 2017) PP 27-34 e-ISSN: 2279-0837, p-ISSN: 2279-0845. DOI: 10.9790/0837-2208052734
  • Vikram Kharvi and Uma Bhushan (2017) An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations, IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 22, Issue 8, Ver. V (August. 2017) PP 35-47, e-ISSN: 2279-0837, p-ISSN: 2279-0845. DOI: 10.9790/0837-2208053547
  • Bhushan, Uma (2017) An Interview with Madan Bahal, MD of Adfactors – Journal of Professional Communication 5 (1), Jan 2017, ISSN 1920-6852
  • Bhushan, Uma (2016) “What the explosion in social media portends for journalism”, PR and Communication Age, April,2016, ISSN 0972-0650 pp-8-10
  • Bhushan, Uma (2015) Communication of CSR Programs of MNCs: An Indian Perspective, Professional Panorama : An International Journal of Management and Technology, Vol. II, Issue II, June-Dec. 2015 ISSN (Print): 2349-6916; ISSN (Online): 2454-8340
  • Bhushan, Uma (2015), A case for qualitative techniques in social media research, Multi-Disciplinary Academic Journal,  Vol. 1 Issue I  Nov – Dec 2015,  ISSN (Online): 2455-9415
  • Bhushan, Uma (2015), Tips for Teaching social media strategies to PR Students”, Communication Today, Oct-Dec, 2015, ISSN 0975-217X
  • Bhushan, Uma (2015) “Teaching Public Relations through Social Media – Proposal for a New Course in New Media Education" Communication and Journalism Research (CJR - ISSN 2348 – 5663).  March 2015
  • Bhushan, Uma (2014) Impact of Internal Communication on Employee Trust and Commitment, Journal of Knowledge Communication Management Vol. 4, No. 2, Oct. 2014.  Print ISSN: 2277-7938; Online ISSN: 2277-7946 (164-179)  Article DOI: 10.5958/2277-7946.2014.00013.8
  • Bhushan, Uma (2011) Relationship between PR and marketing in Indian business organisations - Evidence from India, Karnatak University Journal of Communication,  2011
  • Bhushan Uma (2010), “Public Relations Capability Maturity Model’, Public Relations Voice Jan-March, pp 17-19
  • Bhushan, Uma (2008) “Unleashing the business potential of communication management services: A 10-point Action Plan”, Global Media Journal – Indian Edition, summer 2008, ISSN No: 1550-7521
  • Bhushan, Uma (2008) “Accreditation of PR Professionals – A Review”, Mass Communicator, Volume 2, No 3, July-Sept 2008, ISSN: 0973-9688
  • Bhushan, Uma (2008) “Place and Image of Public Relations in Mass Communication Texts in India”, Mass Communicator, Volume 2, No 2, April-June 2008 , ISSN: 0973-9688
  • Bhushan, Uma (2008) The CEO’s “how to” guide to crisis communications”, CSI Communications, Volume No 32, Issue 2, May 2008, pp 11-13  (ISSN 0970-647X)
  • Uma Bhushan and Dr. K G Bhushan (2008), ‘Telling Stories of Science Non-science and Nonsense: Communicating with the Lay Public’ Indian Journal of Science Communication, Vol. 7, no. 2, pp 15-19. ISSN 0972-429X
  • Bhushan, Uma (2007) “The potential for public relations techniques to increase the growth and financial stability of academic research activities”, Anweshika, Indian Journal of Teacher Education, Vol 4, number 1, June 2007, pp 38-47  ISSN – 0974-7702
  • Bhushan, Uma (2007) Public Relations as a Management Function: Evidence from India, Communicator, Vol.  XLII No 1.  Jan-Dec 2007 (A Journal of the Indian Institute of Mass Communication, New Delhi) ISSN: 0588-8093
  • Bhushan, Uma (2007) “Research base for a successful PR Professional”, PR Voice, Vol 10, No 2 (17-18) Jan-Mar 2007
  • Bhushan, Uma (2007), “Public Relations in India”, Synergy, Vol V, No II, ISSN: 0973-8819)
  • Bhushan, Uma (2007) “Can American PR theories apply to PR Practice in India?” Synergy, Vol V, No 1, Jan, 2007 (ISSN 0973-8819)

Conference Papers Presented

  • Bhushan, U. & Iyer R., A model for Organisational storytelling from ancient Indian mythology, Presented at the 25th Asian Media Information & Communication Centre Ltd., Conference (AMIC) in Quezon City, Philippines, 27th – 29th September 2017.
  • Bhushan, Uma (2016) “The Changing role of media managers in the era of convergence – perspectives from management theory and practice” - Media Summit 2016 – An International conference on Digital Democracy organised by Department of Mass Media, KC College, Mumbai Feb 19-20
  • Bhushan, Uma (2015) “Leveraging your communication style for Professional Success”, invited lecture at the Rotary of Bombay Chembur West, Jan 20, 2015
  • Bhushan, Uma (2014) – Internal Communication - A road map from Strategy to Evaluation” – Lecture delivered as Invited Expert in one-day Workshop on House Journals “Write to Express, Not to Impress” organised by Public Relations Society of India in Mumbai on Nov 22, 2014
  • Bhushan, Uma (March 10-11, 2012) `Changing Pedagogical Roles of the Virtual Professor ‘UGC-Nponsored national Conference on Building Asynchronous Learning Environments: Opportunities and Challenges - K. J. Somaiya Comprehensive College of Education, Training and Research, Mumbai
  • Bhushan, Uma (Dec 23-25, 2011) `Corporate Communication Practices in India’, 32nd Annual PRSI Conference, Nagpur
  • Bhushan, Uma (2010) Prastuti Doctoral Conclave – February 8,9, 2010, IBS, Mumbai
  • Bhushan, Uma & Srivastava R.K. (2008) “Influence of culture on public relations practitioner roles in India”, III SIMSR-Asia Marketing Conference – 6th and 7th January 2008
  • Bhushan, Uma (2007) Towards a conceptual framework for assessing women’s empowerment” , National Conference on Empowerment of Women, sponsored by University  of Mumbai held at K J Somaiya College of Science and Commerce, Mumbai, 15-16th Jan, 2007
  • Bhushan, Uma & Srivastava R K (2006) “Can American PR theories apply to PR Practice in India?”, International Asia Marketing Conference, K J Somaiya Institute of Management Studies & Research, Mumbai, Dec 17-18, 2006
  • Bhushan, Uma (2006) “Public Relations in India” International Asia Marketing Conference, organized by K J Somaiya Institute of Management Studies & Research, Mumbai, Mumbai, Feb 5-6, 2006

Chapters in books

  • Bhushan, Uma (2009) Chapter Titled, “A Uses and Gratifications Perspective of the Internet as an Information Source” -  " E-Journalism: New Directions in Electronic News Media", Edited by Dr. (Mrs.). Kiran Prasad, Associate Professor of Communication, Sri Padmavati Mahila University; B.R. Publishing Corporation, New Delhi. ISBN 81-7646-6433

Editorial and Reviewer Activities

  • Reviewer for Asia Pacific Public Relations Journal, B-ranked journal as per ABDC 2017 Rankings, 2017 (http://novaojs.newcastle.edu.au/apprj/index.php/apprj)
  • Scientific Committee Member of the 3rd World Conference on Media and Mass Communication 2017 (MEDCOM 2017)
  • Reviewer for the Canadian Academy of Oriental and Occidental Culture, Canadian Research and Development Center of Sciences and Cultures for their international journal titled Management Science and Engineering ISSN 1913-0341 [Print] ISSN 1913-035X [Online].  (2012 - till date)

Awards & recognition

  • Competent Communicator –– Toastmasters International - 2017
  • Special Commendation Award for Contribution to the PR Profession -Public Relations Society of India, 2011
  • Best Trainer in PR Education and Business Communication for Innovative Training Methods - Public Relations Council of India (PRCI),   2007
  • 'Promising Young Citizen Award' - Pune Municipal Corporation - 1995.
  • Best Student Journalist- - Pune Journalists Association, 1995
  • Hari Malini Joshi Gold Medal – University of Pune - 1994
  • Miss Talent - Pune University Runner-up – 1994
  • Henry J Stone Gold Medal – University of Madras - 1993

Membership

  • Honorary Life Member of Public Relations Society of India
  • Member – Toastmasters International

Books and Monograph

  • Bhushan, Uma (2011) Introduction to Business Communication, 2011, Jaico Books, Mumbai, India ISBN 978-81-8495-243-8
  • Bhushan, Uma (2012) Public Relations Practice in India – A Study in Excellence, Lampert Academic Publishing, Germany ISBN No 978-3-659-18379-9