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Irina-Pismennaya

Irina Pismennaya

Instructor & Senior Academic Manager (Marketing)

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Education

  • Master of Business Administration, Sauder School of Business, University of British Columbia, Vancouver, Canada (2009)
  • Bachelor of Science, University of Maryland, USA (2000)
Subjects Taught / Student Project Mentor
  • Marketing Management
  • Strategic Marketing Decisions
EXPERIENCE

Corporate Experience

Account Representative II, Business Development & Marketing, Carpenter Technology Corporation (2001-2007)

Case Publications

  • ‘Market Entry Analysis for IT Services Outsourcing Enterprises: A Case of Thailand and Vietnam Markets’, reference 520-0091-1, with The Case Centre, Cranfield University, UK
    Ayan Adak, Tristan WK Chong, Balakrishna Grandhi, Irina Pismennaya, Sanjukta Srivastava
  • ‘Optimize Your Route Algorithms with Accuracy and Celerity with Elastic Route’, reference 520-0138-1, with The Case Centre, Cranfield University, UK
    Archit Kumar Dhawan, Aman Aggarwal, Kamran Wani, Tristan WK Chong, Irina Pismennaya, Sanjukta Srivastava

2Stallions Digital - Decoding Marketing Strategies for Southeast Asia SMEs Case-Reference no. 522-0070-1
Subject category: Marketing
Authors: Tristan WK Chong (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Irina Pismennaya (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Reema Agarwal (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Zoheb Khan (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Razy Shah (2Stallions)
Originally published in: 2022
Length: 11 pages
Data source: Published sources
Topics: Digital marketing; Digital marketing agency; Singapore; Small and medium business enterprises (SME); Southeast Asia
https://www.thecasecentre.org/products/view?id=186199
Cyberguard: Navigating Technological Frontiers and Market Dynamics in the APAC Region Background note-Reference no. 523-0105-5
Subject category: Marketing
Authors: Pooja Praseed (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Tristan WK Chong (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Irina Pismennaya (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Sanjukta Srivastava (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney)
Published in: 2023
Length: 11 pages
Data source: Published sources
Topics: Marketing; Market dynamics; Cybersecurity; Data privacy; Cybersecurity landscape; APAC region; Marketing strategies
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
https://www.thecasecentre.org/products/view?id=193496

Additional Awards:

  • Associate of the Quarter Award – 2023 by SP Jain School of Global Management

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© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEI (Private Education Institution): S P Jain School of Global Management. Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG) Registration Number of PEI: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

Please note that this program is not proved or attested by KHDA

S P Jain School of Global Management Pty. Ltd. CRICOS Provider Code: 03335G