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Lida-Salha

Lida Salha

Adjunct Faculty

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Education

  • Master Of Science – Marketing, American University of Science and Technology, Lebanon 2013
  • Bachelor of Science – Marketing, American University of Science and Technology, Lebanon 2007
AREAS OF EXPERTISE
  • Marketing & Strategy
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
  • Omnichannel Buyer Behaviour
  • Strategic Marketing Management
  • Marketing Research
  • Principals of Marketing
  • Promotional Strategies
  • Service Marketing
EXPERIENCE

Academic experience

  • Marketing Instructor (2012 – 2016), American University of Science and Technology, Beirut, Lebanon

Consulting Experience

  • Marketing Consultant (2020- Present), Freelance Marketing Consultant, Dubai, UAE
  • Marketing Consultant (2015 to 2017), Marketing Consultant, Dubai, UAE

CORPORATE experience

  • Head of Marketing (2017-2020), JB Brands Management DMCC (Jelly Belly Ice Cream), Dubai, UAE
  • Stores Manager (2008-2010), The Sultan Center, Beirut, Lebanon

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SP Jain School of Global Management, Dubai Campus Block 5, Dubai International Academic City, P. O. Box 502345, Dubai, UAE

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© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEI (Private Education Institution): S P Jain School of Global Management. Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG) Registration Number of PEI: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

Please note that this program is not proved or attested by KHDA

S P Jain School of Global Management Pty. Ltd. CRICOS Provider Code: 03335G