Nigel Barker
Adjunct Faculty
LinkedIn ProfileEducation
- Masters Degree in Marketing, Charles Sturt University (2000)
- Graduate Diploma in Marketing Management, Chartered Institute of Marketing (1997)
- Certificate in Marketing & Sales Management, Chartered Institute of Marketing (1996)
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SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Strategic Marketing
- Global Analysis
- Marketing Management
- International Marketing
- Marketing Communications
- Consumer Behaviour
- Brand Management
EXPERIENCE
Academic experience
- Taught at many leading institutions including The University of Adelaide, The Australian Graduate School of Management, Macquarie Graduate School of Management, UTS, Melbourne Business School, Toulouse Business School, Kingston University and aSSIST
- Author of leading Integrated Marketing Communications text: Luck, Barker, Shimp (currently in 5th edition)
- Gained extensive international lecturing experience by taking classes in Australia, China, South Korea, Singapore, France, Germany, Spain, UK, Sri Lanka, Russia
- Developed and co-ordinated graduate and postgraduate programs
Corporate Experience
- Worked in the industry for 15 years for diverse companies including Unilever UK and Western Mining Australia
- Held various marketing positions including Product Manager and Marketing Communications Manager
Consulting Experience
- Consulted to government, multinationals and small-to-medium-sized organisations
- Currently undertaking projects on ad hoc basis for predominantly SME university clients
Research Interests
- Marketing Communications
- Branding
- Marketing strategy
Chapters in Books
- Chitty, Luck, Barker. Integrated Marketing Communications. 2017. Cengage Melbourne
Memberships
- Institute of Marketing
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