<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">
Corporate-Color
dr-tristan-chong

Tristan Chong

Professor and Area Head of Marketing

Linkedin Profile

Education

  • PhD in Marketing, The University of Bolton, UK (2012)
  • MSc in E-Business, The University of Bolton, UK (2007)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Digital Marketing
  • Marketing Intelligence
  • Marketing Metrics & Pricing Decisions
  • Sales and Channel Management
  • Brand Management & Integrated Marketing Communications
EXPERIENCE

Academic Experience

  • Associate Editor, Industrial Management & Data Systems (2021 – Present)
  • Editorial Board, Industrial Management & Data Systems (2020 – 2023)
  • Associate Professor and Area Head of Marketing, SP Jain School of Global Management, Singapore (2019 – Present)
  • Honorary Recognised Teacher, University of Liverpool, UK (2010 – 2022)
  • Associate Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2019)
  • Deputy Director of Research Institute of Big Data Analytics, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2019)
  • Head of Division (General Management), International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2017)
  • Visiting Scholar, School of Computing, National University of Singapore (summer, 2016; summer, 2018), Singapore
  • Visiting Academic, Heriot Watt University, UK (Malaysia Campus, summer, 2017), Kuala Lumpur, Malaysia
  • Visiting Scholar, IBM Centre of Excellence in Big Data Analytics, Deakin University, (winter, 2016/2017), Melbourne, Australia
  • Visiting Scholar, South University of Science and Technology of China (summer, 2015), Shenzhen, China-PRC
  • Lecturer, International Business School Suzhou, Xi'an Jiaotong-Liverpool University (2010 – 2015), Suzhou, China-PRC
  • Teaching Assistant, Bolton Business School, The University of Bolton (2007 – 2009), Manchester, UK

Research Interests

  • B2B Marketing
  • Marketing Analytics
  • Topological Data Analysis and Applications

Selected Refereed Articles

  • Chong, W.K., & Chang, C. (2024), 'Information exploitation of human resource data with persistent homology', Journal of Business Research, (ABS=3, ABDC=A, IF=11.3).
  • Xun, J., Chong, W.K., & Dolega, L. (2023), 'Mobile Operating Systems’ Impact on Customer Value: IOS vs. Android', Journal of Computer Information Systems, (ABDC=A, IF=2.8).
  • Han, Y., Tian, A., Chong, W.K., Chong, A. & Paulraj, A. (forthcoming), ‘Navigating supply chain disruptions: A purchasing portfolio matrix analysis of Chinese manufacturing SMEs in the context of Covid-19’, International Journal of Operations and Production Management, (ABS4, ABDC=A, IF=9.9)
  • J. Wang, W.K. Chong, J. Lin, C.P.T. Hedenstierna (2023), ‘Retail Demand Forecasting Using Spatial-Temporal Gradient Boosting Methods’, Journal of Computer Information Systems (ABDC=A, IF=2.8), pp. 1-13.
  • Chen, L., Chong, W.K., Liu, G. (2023), ‘The role of Industry 4.0 in enabling circular economy’, Industrial Management & Data Systems (ABDC=A, IF=5.5), Vol. 123 No. 4, pp. 1073-1083.
  • Wang, J., Wang, Y., Liu, O., Chong, W.K. (2023), ‘Unleashing Continuous Improvement and Competitive Advantage Through BP-Driven Knowledge Management Processes’, Journal of Global Information Management (ABDC=A, IF=4.7), Vol. 31 No. 1, pp. 1-19.
  • Chong, W.K., Patwa, N. (2023), ‘The Value of Integrity: Empowering SMEs with Ethical Marketing Communication’, Sustainability (IF=3.9), Vol. 15 No. 15, pp. 11673.
  • Anagondanahalli, S., Chong, W.K., Pismeya, I. (2023), ‘Digital Fashion: Influence of K-Pop and Go-to Market Strategy in the Metaverse’, International Journal of Design, Analysis & Tools for Integrated Circuits & Systems, Vol. 12 No. 1.
  • Deepika BR, Chong, W.K., Grammel, G. (2022), ‘User fears and challenges in the adoption of network automation’, International Journal of Design, Analysis & Tools for Integrated Circuits & Systems, Vol. 11 No. 1.
  • Yang, T., Xun, J. and Chong, W.K. (2022), ‘Complementary resources and SME firm performance: the role of external readiness and E-commerce functionality’, Industrial Management & Data Systems (ABDC=A, IF= 4.224), Vol. 122 No. 4, pp. 1128-1151.
  • Ma Z, Song L, Zhou J, Chong W.K., Xiong W. (2022), ‘How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty?’ Frontiers in Psychology (IF=3.8).
  • Chong, W.K. and Ma, Z. (2021), ‘The quality of user experiences for mobile recommendation systems: an end-user perspective’, Industrial Management & Data Systems (ABDC=A, IF=5.5), Vol. 121 No. 5, pp. 1063-1081.
  • Han, Y., Chong, W.K., & Li, D. 2020 ‘A Systematic Literature Review of the Capabilities and Performance Metrics of Supply Chain Resilience’, International Journal of Production Research (ABDC=A; IF= 9.2) Vol 58 No. 15, pp. 4541-4566.
  • Chong, W.K., & Rudkin, S. 2020 ‘Persistent Homology in Tourism: Unlocking the Possibilities’, Tourism Management (ABDC=A*, IF= 12.7) Vol 81, December 2020, Article 104132.
  • Chong, W.K., Rudkin, S. & Zhang, J. 2019 ‘Gender Differentials and Implicit Feedback on Online Video Content: Enhancing User Interest Evaluation’, Industrial Management & Data Systems (ABDC=A, IF=5.5) Vol. 119 No. 5, pp. 1128-1146.
  • Chong, W.K., Man, K.L. & Kim, M. 2018 'The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective', Enterprise Information Systems (ABDC=A, IF= 4.4), vol.12, no. 1, pp. 4-18.
  • Chong, W.K., Dong, B. & Zhang, N. 2016 'E-marketing Services and E-marketing Performance: The Roles of Innovation, Knowledge Complexity and Environmental Turbulence in Influencing the Relationship', Journal of Marketing Management (ABDC=A, , IF= 4.4), vol.32, no.1-2, pp. 149-178.
  • Lee, H., Han, Y., Chong, W.K. & Man, K.L. 2015 'Recommendation Model Using the Bandwagon Effects for E-marketing Purposes in IoT (SCIE-indexed; IF=1.938)', International Journal of Distributed Sensor Networks, vol. 11, no. 7.
  • Lei, C., Chong, W.K. & Man, K.L. 2014 'Utility-Oriented Placement of Actuator Nodes with a Collaborative Serving Scheme for Facilitated Business and Working Environments', Scientific World Journal, vol. 2014, Article ID 835260, 11 pages.
  • Wang, W., Chong, W.K., Liu, D., Liang, H.N., Man, K.L., Han, Y.S., Rho, S., Yeo S.S., 2014, ‘An examination of the internet of things through the data management perspective’ Journal of Platform Technology, vol. 2, no. 2, p. 16-30.
  • Janita, I. & Chong, W.K. 2013 'Barriers of B2B e-Business Adoption in Indonesian SMEs: A Literature Analysis', Procedia Computer Science (Elsevier), vol. 17, no. 3, p. 571-578.
  • Chong, W.K., Man, K.L., Chen, C. & Lai, H.Y. 2011 'The Design and Development of B2B e-Commerce Framework for Malaysian's SMEs', Lecture Notes in Engineering and Computer Science, vol. 2189, no. 1, p. 1062-1065.
  • Chong, W.K., Man, K.L. & Zhang, N. 2011 'An Interoperable B2B e-Commerce Framework for e-Marketing Capabilities', Engineering Letters, vol. 19, no. 3, p. 223-227.
  • Chong, W.K., Tadjouddine, E.T., Shafaghi, M. & Tan, B.L. 2011 'Automated Mechanism Design for B2B e-Commerce Models', International Journal of Trade, Economics and Finance, vol. 2, no. 1, p. 87-92.
  • Chong, W.K., Shafaghi, M. & Tan, B.L. 2011 'Development of a Business-To-Business Critical Success Factors (B2B CSFs) Framework for Chinese SMEs', Marketing Intelligence and Planning (ABDC=A, IF= 4.4), vol. 29, no. 5, p. 517-533.
  • Chong, W.K., Shafaghi, M., Woollaston, C. & Liu, V. 2010 'B2B e-Marketplace: An e-Marketing Framework for B2B Commerce', Marketing Intelligence and Planning (ABDC=A, IF= 4.4), vol. 28, no. 3, p. 310-329.
  • Chong, W.K. & Shafaghi, M. 2009 'Performances of B2B e-Marketplace for SMEs: The Research Methods and Survey Results', Communications of IBIMA, vol. 9, no. 22, p. 185-192.

Book Chapters

  • Atri, J, Chong, W.K., and Askari, M., 2022, ‘Purchase Intention Towards Electric Vehicles in India: A Theory of Planned Behavior Perspective’ HCI for Todays Community and Economy, Lecture Notes in Computer Science, Springer.
  • Liu, O., Shi, Z., Chong, W.K., Man, K.L. & Chan, C.O. 2017, 'College Students' Online Purchase Intention in Big Data Era' Transactions on Engineering Technologies, Springer.
  • Sun, Y., Chong, W.K., Man, K.L., Rho, S. & Xie, D. 2016, 'Exploring Critical Success Factors of Mobile Recommendation Systems: The End User Perspective' Transactions on Engineering Technologies, Springer.
  • Park, J., Kim, M., Man, K.L. & Chong, W.K. 2016, 'Multimedia Management Services Based on User Participation with Collaborative Tagging' Transactions on Engineering Technologies, Springer.
  • Sun, Y., Wang, S., Bai, X. & Chong, W.K. 2015, 'Online Purchase Decisions Through Social Networking Services (SNS)' Future Information Technology II, Springer.
  • Sun, Y., Chong, W.K. & Man, K.L. 2015, 'Key factors affecting user experience of mobile recommendation systems' IAENG Transactions on Engineering Technologies, Springer.
  • Chong, W.K. & Qian, L. 2014, 'Marketing Is More Than Just Selling and Advertising' Understanding business; a beginner's text (2nd Edition), Pearson.
  • Chong, W.K., Sun, Y., Zhang, N. & Man, K.L. 2013, 'The Role of Demographic Characteristics, Perceived Risk and Online Data Security on E-business Performance' IAENG Transactions on Engineering Technologies, Springer.
  • Chong, W.K. & Qian, L. 2013, 'Marketing Is More Than Just Selling and Advertising' Understanding business; a beginner's text (1st Edition), Pearson.
  • Chong, W.K., Man, K.L. & Zhang, N. 2012, 'Integration and Interoperability of B2B e-Commerce Model' IAENG Transactions on Engineering Technologies, World Scientific Publishing.

Selected Conferences Papers

  • Song, L.,; Ma, Z.; Chong, W.K., and Huang, Q., (2024) Into the Future: Exploring AI-Enhanced Person-Organization Fit through Cultural Understanding and Supportive Work Climate. The Pacific Asia Conference on Information Systems (PACIS 2024), Ho Chi Minh City, Vietnam.
  • Han, Y., Tian, Y., & Chong, W.K., (2024) Expanding in compounding geographical disruptions: the role of ecommerce platforms in supply chain responsiveness during US-China Trade War and Covid-19. The 2024 International Conference on E-business, Management and Economics (ICEME 2024) Beijing, China.
  • Atri, J, Chong, W.K., and Askari, M., (2022). Purchase Intention Towards Electric Vehicles in India: A Theory of Planned Behavior Perspective, 24th International Conference on Human-Computer Interaction, Online.
  • Ma., Z.,Chong, W.K., (2022). How Arousing Benefits and Ethical Misgivings Affect AI-based Dating App Adoption: The Roles of Perceived Autonomy and Perceived Risks, 24th International Conference on Human-Computer Interaction, Online.
  • Zhou, J., Ma, Z., Song, L., and Chong, W.K. (2021) Reviving Fan Affection and Loyalty towards Comeback KPop Idols through Live Streaming, The 2021 5th International Conference on E-Business and Internet, Singapore.
  • Ma, Z., Chong, W.K., and Chong, A.Y.L., (2020). The Role of Hybrid Captive Offshoring in ICT Sector, The Pacific Asia Conference on Information Systems (PACIS) 2020, Online.
  • Chong W.K., Chang, C., and Rudkin, S. (2019). Exploring all Information for Human Resource Management: Persistent Homology as a Theoretical Tool, Academy of Management Conference, Boston, US.
  • Han, Y. Chong W.K., and Li, D. (2018). Research on the Capabilities and the Performance Metrics of Supply Chain Resilience: a systematic literature review, 2018 International Conference on Information Resources Management, Ningbo, China.
  • Ma, Z., Chong W.K., Qian, L., and Raddats C. (2017). Service Offshoring in Manufacturer’ Upstream Networks, QUIS symposium, Porto, Portugal.
  • Zhang J. H., Chong W.K, Liu O., and Man K.L (2017). Improving Video Recommendation Systems from Implicit Feedback in the E-marketing Environment. The International MultiConference of Engineers and Computer Scientists 2017, Hong Kong, China-PRC.
  • Chong, W.K. & Bian, D. (2015). E-marketing Services Derived from B2B e-marketplace. QUIS symposium, Shanghai, China-PRC.
  • Kim, E., Rho, S., Man, K.L., & Chong, W.K. (2015). TiMers: Time-based Music Recommendation System based on Social Network Services Analysis. The International MultiConference of Engineers and Computer Scientists 2015, Hong Kong, China-PRC.
  • Ma, Z., Raddats, C., Chong, W., & Qian, L. (2015). Successful Service Offshoring for Manufacturing Companies. QUIS symposium, Shanghai, China-PRC.
  • Sun, Y., Chong, W., & Man, K. (2014). Modelling Customer Loyalty in China's Smartphone Market Using Effective Factors. 2015 International Conference on Platform Technology and Service, Jeju, Korea, China-PRC.
  • Sun, Y., Chong, W., Man, K., & Rho, S. (2014). Key factors affecting user experience of mobile recommendation system. The International MultiConference of Engineers and Computer Scientists 2015, Hong Kong, China-PRC.
  • Liang, H.N., Dai, X., Diniz, N., Chong, W.K., & Fleming, C. (2014). Media Façades in the Wild: Some Lessons. International Conference on Computer Science, Engineering and Technology, Toronto, Canada.

Published Teaching Cases & Teaching Notes

  • Chong, W.K., Irina, P., Sanjukta S., Sumeet, S., and Toyesh S. (2024) AI Adoption Empowers Small-scale Fisherman for Sustainable Fisheries. The Case Centre, UK.
  • Praseed, P., Chong, W.K., Pismennaya, I., & Srivastava, S. (2023). Cyberguard: Navigating Technological Frontiers and Market Dynamics In The APAC Region, The Case Centre, UK.
  • Askari, M., Shawarikar, G., Chong, W.K., Pismennaya, I., Ranjan, B., Srivastava, S. (2022). Flexible is the Future of Pay, The Case Centre, UK.
  • Agarwal, R., Khan, Z.N., Chong, W.K., Pismennaya, I., and Shah, R. (2022). 2Stallions Digital - Decoding Marketing Strategies for Southeast Asia SMEs. The Case Centre, UK.
  • Dhawan, A.K., Aggarwal, A., Wani, K., Chong. W.K., Pismennaya, I., & Srivastava, S. (2021) Optimize Your Route Algorithms with Accuracy and Celerity with Elasticroute. The Case Centre. UK
  • Adak, A., Palak, A., Chong, W.K., Grandhi, B., Pismennaya, I., & Srivastava, S. (2020) Market Entry Analysis for IT Services Outsourcing Enterprises: A Case of Thailand and Vietnam Markets. The Case Centre. UK
  • Chong, W.K., & Touchstone, E. (2018) Uber’s Entry into China: 0 to 15% Market Share in 2 Years or Relationships! Relationships! Relationships! The Case Centre. UK  
  • Ma, Z., Chong, W.K., & Milner, B. (2015). Chongqing New Oriental School's Product Innovations. The Case Centre. UK
  • Chong, W.K., Janita, I., & Bian, D. (2015). Iboya Packaging Co Ltd and the B2B e-marketplace. The Case Centre. UK
  • Yin, T., Bian, D., & Chong, W.K. (2011). Alibaba: Vision and Value, Do They Really Matter? The Case Centre. UK

Memberships

  • The Academy of Marketing
  • The Academy of Marketing Science

Awards & recognition

  • Best Paper Award, 24th International Conference on Human-Computer Interaction, Online (2022)
  • The President’s Faculty Excellence Awards 2020-21 - Professor of the Year – Research, SP Jain School of Global Management
  • Best Paper Award, The International MultiConference of Engineers and Computer Scientists, Hong Kong (2017)
  • Best Paper Award, The International MultiConference of Engineers and Computer Scientists, Hong Kong (2015)
  • Dean's Award: Outstanding Contribution to the Development of International Business School Suzhou, Xi’an Jiaotong-Liverpool University, China (2015)
  • Best Paper Award, International Conference of Engineers and Computer Scientists, Hong Kong, China (2011)
  • Best Paper Award (sponsored by The Journal of Science and Technology Policy in China), International Conference on Advanced Management Perspectives in Asia, Suzhou, China (2010)
  • Excellent Constructive Reviewer, the 13th International Business Information Management Conference, Marrakech, Morocco (2009)
  • Information and Web Science Doctoral Workshop Travel Grant, Oxford Internet Institute, University of Oxford, UK (2009)
  • Web Science 2.0 Doctoral Workshop Travel Grant, University of Robert Gordon, Aberdeen, Scotland (2007)
  • Bolton Business School PhD Scholarship, The University of Bolton, UK (2007 – 2011)

Stay Connected With Us

ABOUT US

EXPLORE

CAMPUS

 

CONTACT US

SP Jain School of Global Management, Dubai Campus Block 5, Dubai International Academic City, P. O. Box 502345, Dubai, UAE

Call: +971 4 5616 700
Email: admissions.dxb@spjain.org
Chat with a Student Ambassador

SP JAIN GLOBAL INSIGHTS

SP JAIN GLOBAL INSIGHTS

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEl (Private Education Institution): S P Jain School of Global Management | Registered with Skills Future Singapore Agency (SSG) | PEI Registration Number: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© 2024 S P Jain School of Global Management

Please note that this program is not proved or attested by KHDA

S P Jain School of Global Management Pty. Ltd. CRICOS Provider Code: 03335G