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Vik-Naidoo New-faculty-page

Vik Naidoo

Professor and Dean (Undergraduate)

Education

  • PhD, Victoria University of Wellington, New Zealand (2010)
  • MCom, University of Auckland, New Zealand (2005)
  • BCom, University of Auckland, New Zealand (2003)

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AREAS OF EXPERTISE
  • Marketing & Strategy
  • World Cultures & Communication
EXPERIENCE

Academic experience

  • Professor and Pro Vice-Chancellor, University of Canberra
  • Associate Professor (Adj) & Head of Department, University of Sydney
  • Associate Professor & Dean (International), Curtin University
  • Senior Research Fellow, Deakin University

Corporate Experience

  • Chief Strategy & Commercial Officer, New South Wales Government, Australia
  • Senior Advisor, Australian Commonwealth Government (Department of Industry, Innovation, Science, Research and Tertiary Education)
  • Policy Analyst, New Zealand Government (Ministry of Education )

CONSULTING EXPERIENCE

  • External Strategic Advisor, Bain & Company
  • External Strategic Advisor, L.E.K. Consulting

Research Interests

  • Marketing
  • Consumer Behaviour

Conference Presentations

Peer-reviewed Articles:

  • 2025 Roy, R. & Naidoo, V. Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia. European Journal of Marketing (Australian Business Deans Council - ABDC– Journal Ranking: A*). In Production
  • 2025 Roy, R. & Naidoo, V. The role of materialism and social judgment in human-chatbot service Interactions. E-Pub ahead of print: https://doi.org/10.1108/JSM-06-2024-0288 (ABDC Journal Ranking: A).
  • 2024 Terpstra-Tong J. L.Y., Treviño L. J., … Naidoo, V., et al. Gender composition at work and women's career satisfaction: An international study of 35 societies. Human Resource Management Journal. E-Pub ahead of print: https://doi.org/10.1111/1748-8583.12570 (ABDC Journal Ranking: A*)
  • 2024 Roy, R., Togawa, T., Park, J., Ishii, H. & Naidoo, V. The price is heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 182(Sept):114797 (ABDC Journal Ranking: A)
  • 2023 Roy, R., Som, A., Naidoo, V. & Rabbanee, F.K. How envy encourages beliefs in unethical consumer behaviour: The role of religiosity and moral awareness. Journal of Business Ethics. 193:345-361 (Financial Times top 50 ranked and ABDC Journal Ranking: A)
  • 2022 Naidoo, V., Roy, R., Rabbanee, F.K. & Wu, T. Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment. Journal of Marketing for Higher Education, 1-26. (ABDC Journal Ranking: B).
  • 2022 Terpstra-Tong, J., Ralston, D.A., Treviño, L., … Naidoo, V., et al. The impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies, Journal of Vocational Behavior, 138 (ABDC Journal Ranking: A*).
  • 2021 Roy R & Naidoo V. Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation. Journal of Business Research, 126: 23-34. (ABDC Journal Ranking: A).
  • 2021 Roy R & Naidoo V. The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making. Journal of Business Research, 122: 411-422. (ABDC Journal Ranking: A).
  • 2020 Roy R & Naidoo V. When Do Consumers Prefer Partitioned Prices? The Role of Mood and Pricing Tactic Persuasion Knowledge. Journal of Business Research, 116: 60-67. (ABDC Journal Ranking: A).
  • 2017 Roy R & Naidoo V. The Impact of Regulatory Focus and Word of Mouth Valence on Search and Experience Attribute Evaluation, European Journal of Marketing. (ABDC Journal Ranking: A*).
  • 2016 Naidoo V. & Hollebeek L. Higher Education Brand Alliances: Investigating Consumers’ Purchase Intentions. Journal of Business Research, 69(8): 3113-3121. (ABDC Journal Ranking: A).
  • 2015 Donovan JD, Topple C, Naidoo V. & Milner T. Strategic Interaction and the Iran-Iraq War: Lessons to Learn for Future Engagement. Digest of Middle East Studies, 24(2), 327-46. (ERA 2010 Journal Ranking: B).
  • 2014 Naidoo V., & Wu T. Innovations in Marketing of Higher Education: Foreign Market Entry Mode of Not-for-Profit Universities. Journal of Business and Industrial Marketing, 29(6). (ABDC Journal Ranking: A).
  • 2011 Naidoo V., & Wu T. Marketing strategy implementation in higher education. A mixed approach for model development and testing. Journal of Marketing Management 27 (11-12): 1117-1141. (ABDC Journal Ranking: A).
  • 2010 Naidoo V. Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy. Industrial Marketing Management, 39 (8): 1311-1320. (ABDC Journal Ranking: A*).
  • 2010 Naidoo V. From Ivory Towers to International Business: Are Universities Export Ready in Their Recruitment of International Students? Journal of Studies in International Education, 14(1): 5-28. (ERA 2010 Journal Ranking: B).
  • 2009 Naidoo V. Beyond a Stock-take on Transnational Higher Education Activity: Why They Happen and Who Benefits? International Higher Education Quarterly, Volume 57, WinterIssue.
  • 2009 Naidoo V. Transnational Education: A Stock-take of Current Activity. Journal of Studies in International Education. 13(3): 289-309. (ERA 2010 Journal Ranking: B).
  • 2009 Chadee D & Naidoo V. Higher Education Services Exports: Sources of Growth of Asian Students in the US and UK. Service Business: An International Journal, 3(2):173-187.
  • 2009 Naidoo V. Trade Commitments in Education Services: The Need to Move out of the Current Impasse. Journal of World Trade, 43(3): 623-642. (ERA 2010 Journal Ranking: A).
  • 2007 Naidoo V. Research on the Flow of International Students to the United Kingdom Universities: Determinants and Implications. Journal of Research in International Education, 6(3): 287-307. (ERA 2010 Journal Ranking: C).
  • 2007 Naidoo V. Declining Foreign Enrolment at Higher Education Institutions in the United States: A Research Note. Journal of Studies in International Education, 11(2): 215- 226. (ERA 2010 Journal Ranking: B).
  • 2006 Naidoo V. International Education: A Tertiary Level Industry Update. Journal of Research in International Education, 5(3):323-345. (ERA 2010 Journal Ranking: C).
  • 2005 Naidoo V. Strengthening International Education in New Zealand: Three Recent Initiatives. International Higher Education Quarterly, Volume 41, Fall Issue.

Conferences:

  • 2024 Roy, R. & Naidoo, V. How nostalgia encourages selfless behaviour under resource scarcity. Association for Consumer Research annual conference, 26-29 Sept, Paris, France.
  • 2022 Ralston, D.A, Tong, J, Trevino, L., Froese, F., Furrer, O., Dabic, M., Karam, C., Jabeen, F., Caprar, D., Tjemkes, B., Tuckova, Z., Buzady, Z., … Naidoo, V., et al. A 40-Society Perspective on the Impact of Microculture Cohorts on Preferences for Type of Organizational Culture. Academy of International Business, 5-6 July, Miami, US.
  • 2021 Tong, J, Ralston, D.A., Trevino, L., Furrer, O, Froese, F. Tjemkes, B., Darder, F., Richards, M., Dabic, M., Li Y., Fu, P., Molteni, M., Palmer, I., … Naidoo, V., et al. The Impact of Gender Role Orientation on Subjective Career Success: A Multilevel Study of 36 Societies. Academy of International Business, June 28-July 2, Online. (Best Paper – Women in the Academy of International Business Stream).
  • 2019 Naidoo, V. & Roy, R. The Student as Consumer: Does Implicit Lay Belief, Product Attribute and Temporal Orientation Influence Evaluation of Educational Alternatives. American Marketing Academy Conference, 21-22 Feb, Austin, US.
  • 2017 Naidoo, V., Roy R. and Wu, T. Export Pricing Strategy in New Contexts: A Work-In-Progress Study of Higher Education Services. American Marketing Academy Conference, 17-19 Feb, Orlando, US.
  • 2015 Naidoo V. and Wu T. Export Pricing Strategy in Higher Education Services: A Conceptual Framework and Research Proposition, Academy of International Business Conference, 30 June, Bangalore, India (Host: Indian Institute of Management, Bangalore).
  • 2013 Naidoo V. and Wu T. Foreign Market Entry Mode of Not-for-profit Universities: A Qualitative Study. American Marketing Academy Conference, 15-17 Feb, Las Vegas, US.
  • 2012 Naidoo V. and Wu T. International Market Extension Strategy of Higher Education Sector. In Annual Marketing Division Conference of the Administrative Sciences Association of Canada, 9 June, Newfoundland and Labrador.
  • 2009 Naidoo V. Survival in Turbulent Times: An Exploratory Study on the Contribution of Marketing Innovation. European International Business Academy. 13-15 December, Valencia, Spain. (Host: University of Valencia).
  • 2009 Naidoo V. Can Marketing Innovation Alleviate the Collapse of Manufacturing? An Empirical Analysis of Chinese SMEs? AU-NZ Academy of International Business Chapter Symposium, 9 November, Melbourne, Australia. (Host: Monash University).
  • 2009 Naidoo V. Small Business Management Through Marketing Innovation: An Empirical Analysis of Chinese SMEs in the Current Economic Crisis. Institute for Small Business and Entrepreneurship. 3-6 November, Liverpool, UK. (Host: University of Liverpool).
  • 2009 Naidoo V. The Global Industrial Crisis: Can Chinese Manufacturing SMEs Survive Using Marketing Innovation? China Goes Global, 30 Sept-2 Oct, Boston, USA (Host: Harvard University).
  • 2009 Naidoo V. An Empirical Modelling of the Relationship Between Marketing Innovation and Performance in the Context of the Global Financial Crisis: The Case of Chinese SMEs. Proceedings of the Academy of Innovation and Entrepreneurship, 16-18 July, Beijing, China (Host: Tsinghua University).
  • 2008 Wu T. & Naidoo V. International Marketing Strategies for the Education Services Industry: An Extended Empirical Model. AU-NZ Academy of International Business Chapter Symposium, 10 December, Sydney, Australia (Host: University of Sydney).
  • 2008 Naidoo V. Modes of Entry in the Offshore Education Market. Academy of International Business, 30 June, Milan, Italy (Host: Bocconi University).
  • 2008 Naidoo V. Visa Quagmires in the United States: Are They to Blame for Declining Student Mobility from Asia? Asia Pacific Association of International Education (APAIE) Conference, 26-28 March, Tokyo, Japan.
  • 2007 Wu T. & Naidoo V. Implementation of Marketing Strategies for International Student Recruitment: A Comparison of Australia, New Zealand and the UK. Interactive Session in International Marketing Issues, Academy of International Business, 25-28 June, Indianapolis, USA (Host: Indiana University’s Kelly School of Business).
  • 2006 Naidoo V. An Empirical Analysis of Ownership Forms in Offshore Education Markets. AU-NZ Academy of International Business Chapter Symposium, 16 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. A Case Study of New Zealand’s Trade Commitments in Education Services: The Pros and Cons of GATS. AU-NZ Academy of International Business Chapter Symposium, 16-18 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. Global Trade in Education Services: The Need to Move Out of the Current Impasse. Academy of International Business, 23-26 June, Beijing, China (Host: Peking University).
  • 2005 Naidoo V. Bridging the Gap Between Anecdotal and Empirical Evidence in the International Education Market: Insights from the US and UK. IDP Australian International Education Conference, 11-14 October, Gold Coast, Australia.
  • 2005 Naidoo V. Thinking about Tomorrow: The Altering Landscape of International Education. AU-NZ Academy of International Business Chapter Symposium, 10-11 November, Melbourne, Australia (Host: Monash University).
  • 2004 Chadee D. & Naidoo V. The Import Demand of Higher Education: An Empirical Analysis of Selected Asian Countries. AU-NZ Academy of International Business Chapter Symposium, 4-6 November, Canberra, Australia (Host: University of Canberra).

Book:

2016 Wu T & Naidoo V. International Marketing in Higher Education, Palgrave Macmillan, New York, United States
2011 McLean P. & Naidoo V. Steps to Success. A 52-Week Program to Improve Business Performance. Brolga Publishing. Melbourne, Australia.

Chapters in Books

  • 2016 Naidoo V. International Education: A Tertiary-Level Industry Update in International Education, ed. Brunnel, T., Hayden, M. & Thompson, J., Sage, London, United Kingdom.
  • 2016 Roy R & Naidoo V. Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities in International Marketing in Higher Education, eds. Wu, T. & Naidoo, V., Palgrave Macmillan, New York, United States.
  • 2016 Naidoo V., Donovan J, Milner T & Topple C. Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services in International Marketing in Higher Education, eds. Wu, T. & Naidoo, V., Palgrave Macmillan, New York, United States.

Conferences & Workshops

  • 2024 Roy, R. & Naidoo, V. How nostalgia encourages selfless behaviour under resource scarcity. Association for Consumer Research annual conference, 26-29 Sept, Paris, France.
  • 2022 Ralston, D.A, Tong, J, Trevino, L., Froese, F., Furrer, O., Dabic, M., Karam, C., Jabeen, F., Caprar, D., Tjemkes, B., Tuckova, Z., Buzady, Z., … Naidoo, V., et al. A 40-Society Perspective on the Impact of Microculture Cohorts on Preferences for Type of Organizational Culture. Academy of International Business, 5-6 July, Miami, US.
  • 2021 Tong, J, Ralston, D.A., Trevino, L., Furrer, O, Froese, F. Tjemkes, B., Darder, F., Richards, M., Dabic, M., Li Y., Fu, P., Molteni, M., Palmer, I., … Naidoo, V., et al. The Impact of Gender Role Orientation on Subjective Career Success: A Multilevel Study of 36 Societies. Academy of International Business, June 28-July 2, Online. (Best Paper – Women in the Academy of International Business Stream).
  • 2019 Naidoo, V. & Roy, R. The Student as Consumer: Does Implicit Lay Belief, Product Attribute and Temporal Orientation Influence Evaluation of Educational Alternatives. American Marketing Academy Conference, 21-22 Feb, Austin, US.
  • 2017 Naidoo, V., Roy R. and Wu, T. Export Pricing Strategy in New Contexts: A Work-In-Progress Study of Higher Education Services. American Marketing Academy Conference, 17-19 Feb, Orlando, US.
  • 2015 Naidoo V. and Wu T. Export Pricing Strategy in Higher Education Services: A Conceptual Framework and Research Proposition, Academy of International Business Conference, 30 June, Bangalore, India (Host: Indian Institute of Management, Bangalore).
  • 2013 Naidoo V. and Wu T. Foreign Market Entry Mode of Not-for-profit Universities: A Qualitative Study. American Marketing Academy Conference, 15-17 Feb, Las Vegas, US.
  • 2012 Naidoo V. and Wu T. International Market Extension Strategy of Higher Education Sector. In Annual Marketing Division Conference of the Administrative Sciences Association of Canada, 9 June, Newfoundland and Labrador.
  • 2009 Naidoo V. Survival in Turbulent Times: An Exploratory Study on the Contribution of Marketing Innovation. European International Business Academy. 13-15 December, Valencia, Spain. (Host: University of Valencia).
  • 2009 Naidoo V. Can Marketing Innovation Alleviate the Collapse of Manufacturing? An Empirical Analysis of Chinese SMEs? AU-NZ Academy of International Business Chapter Symposium, 9 November, Melbourne, Australia. (Host: Monash University).
  • 2009 Naidoo V. Small Business Management Through Marketing Innovation: An Empirical Analysis of Chinese SMEs in the Current Economic Crisis. Institute for Small Business and Entrepreneurship. 3-6 November, Liverpool, UK. (Host: University of Liverpool).
  • 2009 Naidoo V. The Global Industrial Crisis: Can Chinese Manufacturing SMEs Survive Using Marketing Innovation? China Goes Global, 30 Sept-2 Oct, Boston, USA (Host: Harvard University).
  • 2009 Naidoo V. An Empirical Modelling of the Relationship Between Marketing Innovation and Performance in the Context of the Global Financial Crisis: The Case of Chinese SMEs. Proceedings of the Academy of Innovation and Entrepreneurship, 16-18 July, Beijing, China (Host: Tsinghua University).
  • 2008 Wu T. & Naidoo V. International Marketing Strategies for the Education Services Industry: An Extended Empirical Model. AU-NZ Academy of International Business Chapter Symposium, 10 December, Sydney, Australia (Host: University of Sydney).
  • 2008 Naidoo V. Modes of Entry in the Offshore Education Market. Academy of International Business, 30 June, Milan, Italy (Host: Bocconi University).
  • 2008 Naidoo V. Visa Quagmires in the United States: Are They to Blame for Declining Student Mobility from Asia? Asia Pacific Association of International Education (APAIE) Conference, 26-28 March, Tokyo, Japan.
  • 2007 Wu T. & Naidoo V. Implementation of Marketing Strategies for International Student Recruitment: A Comparison of Australia, New Zealand and the UK. Interactive Session in International Marketing Issues, Academy of International Business, 25-28 June, Indianapolis, USA (Host: Indiana University’s Kelly School of Business).
  • 2006 Naidoo V. An Empirical Analysis of Ownership Forms in Offshore Education Markets. AU-NZ Academy of International Business Chapter Symposium, 16 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. A Case Study of New Zealand’s Trade Commitments in Education Services: The Pros and Cons of GATS. AU-NZ Academy of International Business Chapter Symposium, 16-18 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. Global Trade in Education Services: The Need to Move Out of the Current Impasse. Academy of International Business, 23-26 June, Beijing, China (Host: Peking University).
  • 2005 Naidoo V. Bridging the Gap Between Anecdotal and Empirical Evidence in the International Education Market: Insights from the US and UK. IDP Australian International Education Conference, 11-14 October, Gold Coast, Australia.
  • 2005 Naidoo V. Thinking about Tomorrow: The Altering Landscape of International Education. AU-NZ Academy of International Business Chapter Symposium, 10-11 November, Melbourne, Australia (Host: Monash University).
  • 2004 Chadee D. & Naidoo V. The Import Demand of Higher Education: An Empirical Analysis of Selected Asian Countries. AU-NZ Academy of International Business Chapter Symposium, 4-6 November, Canberra, Australia (Host: University of Canberra).

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S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Name of PEl (Private Education Institution): S P Jain School of Global Management | Registered with Skills Future Singapore Agency (SSG) | PEI Registration Number: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

© S P Jain School of Global Management

Please note that this program is not proved or attested by KHDA

S P Jain School of Global Management Pty. Ltd. CRICOS Provider Code: 03335G

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